Adrian Bryce Diorio, the founder of Bryce Organics talks about how he turned around his product perception on the crowded shelf at Target.
Initially, though his products were of high quality, sales were moving very slow. He discovered that the problem was in the packaging. He realized that his customers could not see his colorful product inside the cobalt blue containers. The photos and descriptions used on the product page were dull and unappealing to the eye.
How did Diorio overcome this weakness? What was the face-lift given to his packaging? How did Diorio make his products interesting on his website to lure visitors? How did his sales go up by 150% in the next few months?
Read more on Jennifer Wang’s article, ‘ Skincare Startup’s Lesson for Online Brands ’ that gives more insights on this success story.