Trakstar

We’ve all seen it. The bland and lifeless corporate social media accounts that some companies maintain, some apparently out of pure spite. Scroll down, and you’ll find nothing but stock images and blog links, with the occasional press release or quarterly report retweet thrown in for “variety.” And when you go to look for engagement?…

When companies first introduced wellness programs, you saw more office gyms, nutrition counseling, and smoking cessation programs. But now, wellness in the workplace extends far beyond physical health, as employers are putting more of a focus on mental health and creating a positive atmosphere. New wellness programs are also geared toward career development and higher…

While technology influences every corner of our lives, it also affects the modern work landscape, the way we structure our businesses, and even the teams within those organizations. If your business is growing so fast that it’s hard to keep track of new employees, roles are changing often, or you have a lot of people…

The internet has been abuzz during the past couple weeks over an anti-diversity email that was sent out at Google. The employee who wrote the email claimed that “gender gaps at Google are the results of biological differences between men and women” and the company should rethink its diversity hiring practices. That employee has been…

The recruiting and hiring landscape has undergone a change in recent in years. The emergence of new technology has revolutionized the way recruiters hire and professionals find new career opportunities.  The infographic below outlines five key ways recruiting has evolved:

LinkedIn has more than 500 million users, and they’re all on the site for business purposes. While not everyone is looking for career advancement when they visit the social networking site, you’ll have better luck finding interested candidates here rather than a general audience site like Facebook. However, you’re competing with every other recruiter who…

Raj Sheth was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. The subject of this episode is recruiting technology trends. Below are…

It’s all about the game, and how you play it. Mark Pincus, an undergrad from Wharton and a Harvard MBA sure knew how the game was played. But the jury is out on the fate of his creation, Zynga, which in today’s financial reality trades at $6.03 a share and has a market cap of…

As the war for talent amps up, recruiting gangs are popping up across the nation. Recruitment is beefing up by blurring the departmental lines and creating entire gangs dedicated to their efforts. Traditional recruitment efforts aren’t cutting it anymore and recruiters are getting serious about their attraction tools and techniques. Marketing Department Recruiters don’t have…

Anyone who has experience with sales, whether on the sales end or the prospect end, knows that the words “We don’t have it in our budget,” is just a lip-service excuse to gently get the salesperson to buzz-off. Unless the prospect is absolutely broke, or the item being sold is disproportionally expensive to their financial…