Trakstar Hire Blog / Company Culture

You watch “Silicon Valley”, you’re familiar with Mark Zuckerberg, and you’ve definitely heard of Snapchat…so you know that small companies, or even slightly larger startups are prone to pivot. It means shelving a product that got lackluster market response or changing direction based on client feedback. Smaller businesses don’t have to chain themselves to what’s…

In the world of startups, standup meetings are common practice. Standups are opportunities for team members to gather regularly and update each other on how they’re progressing with their work. During updates, they also let the team know if they anticipate any obstacles or dependencies to completing deliverables on time. Among small teams especially, standups…

Transparency in business is steadily becoming common practice. Businesses currently have a decision to make, they can keep those doors closed, or let it all hang out. Globalization, social media and the advent of sites like GlassDoor have made it virtually impossible for companies to keep their secrets. Information is so easy to share and…

When I was taking a marketing class, the professor, an experienced advertising professional, asked a girl in the front row what type of car she drove. She said BMW. The professor then continued to tell her what type of alcohol she drank, what type of hair product she used, and other things that she bought.…

It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” The common notion that they have is that it is too difficult to set up a blog and that maintaining one takes a lot of time. For all the small business owners and…

If there’s been a business slowdown for a while, paying out large bonuses would be difficult. You need an alternate that lets you reward and recognize employees without stretching your funds. In fact, your logic need not necessarily be a funds constraint. It could be organizational factors like internal competition or reluctance to pay high…

In the team-building game, it’s team members who trump everything else. That’s why it’s so important to hire and nurture the right ones. Start by focusing on diversity and staffers who deliver. Of course, building the perfect team goes a lot deeper than that. To simplify the process — and to give you a roadmap…

Often, employees who have been promoted for performing continuously, fail to become effective managers. A top performer need not always be an effective manager. Team management requires much more than a ‘A’ grade and domain experience. It requires “people skills.” If you are going to manage people for the first time, here are 14 habits…