Erin Engstrom

Your business is growing, and your needs are expanding. You’re hiring for a newly created role. You post a job advertisement and collect dozens of promising candidates. After a thorough application review, you narrow the field and bring in a select group of candidates for interviews. One candidate stands out: Their qualifications, skills, personality, goals–everything aligns…

Onboarding your first hires is a challenge. The most important thing at stake – especially for small organizations – is employee retention. You’ve surmounted one big hurdle by recruiting great team members. Now you want to retain them. These tips will increase the likelihood that your first employees are with you for the long haul.…

Startup Institute is an eight-week immersive program that helps career-changers make the transition into the world of startups. Founded in 2012 and now operating five locations worldwide, Startup Institute has successfully trained hundreds of individuals across the globe who have gone on to obtain new career opportunities. Some of them have founded startups of their…

There are a number of things that guide millennials in the workplace. They want to be happier than their parents, find more purposeful work and work with better companies. Millennials want their companies to align with their values. But with all these desires, what does a millennial’s ideal work culture look like? After looking at…

Content. You’re probably sick of hearing about it, but it matters. One of the best ways to attract great candidates is to create awesome recruiting content. Recruiting content can take many forms. Event landing pages, “meet our team” videos, photos on Instagram and yes, even the tried-and-true job posting are all forms of recruiting content. When…

Using social media for recruiting purposes goes way beyond LinkedIn. Facebook and Twitter are popular channels, of course. Some companies trying to attract younger employees find that Snapchat is an effective recruitment tool. Taco Bell is doing an awesome job on Pinterest. And then there are the companies recruiting on Instagram. Looking for recruiting inspiration on Instagram…

When it comes to staffing, one bad hire is expensive. In fact, 41 percent of respondents reported that it costs more than $25,000; another 25 percent said it exceeds $50,000. Traditionally, hiring has been handled almost exclusively by the HR and recruiting departments. Department leads get involved only at the end of the process. But…

Every company’s hiring process is a little bit different. Some businesses take days to evaluate a candidate while others take months. Some require candidates to take a skills assessment or personality test while others don’t. Regardless of what your hiring process looks like, though, there’s one step that’s virtually guaranteed: the interview. A great interview…

In the last several weeks, millions of students across the country have returned to school. It’s an exciting time for everybody: There are old friends to catch up with, new friends to make and lots of information to be learned. For college seniors, it’s an especially dynamic time. In addition to anticipating one last year…

One of the biggest challenges recruiters face today is the fact that some of the best candidates already have a job. When these candidates are open to considering a new job but aren’t motivated enough to apply for one, they’re called “passive candidates.” They’re 25 percent more likely to stay at a company long-term, and…