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Adrian Bryce Diorio, the founder of Bryce Organics talks about how he turned around his product perception on the crowded shelf at Target. Initially, though his products were of high quality, sales were moving very slow. He discovered that the problem was in the packaging. He realized that his customers could not see his colorful…

Do you have the right skills, qualification and attitude to fit into a start-up team? How will get this message across to the company you are looking to join? Lauren Drell, the Associate Editor of Supported Content for Mashable, has written an article, ‘ 3 Ways to Woo a Start-up into Hiring You.’ In this…

At Trakstar Hire, one of the common things that users do is view candidate resumes. We show a quick preview of the resume so that users don’t have to download and then open each file. We’d like this to be fast and efficient too (because a user typically screens scores of resumes in one sitting).…

How to Make Recruiting Content that Really Works The Rule of Thirds is the design theory that one third of people will love your work, one third will be neutral and one third will hate it. It’s totally okay to have haters. What’s worse is creating something so devoid of personality that nobody cares. If…

Can You Hire Top Talent to Work at a ‘No-Name’ Company? Just because an employer has a low profile doesn’t mean it isn’t a great place to work. But when you’re competing against companies with national name recognition for talent, it can be hard to win. So how do you up your employer brand game?…

Hiring for Entrepreneurs: Why You Are Bad at it and What Tools You Can Use to Get Better Entrepreneurs often don’t make great hiring decisions. Frequently they’re time-pressed and during interviews more interested in talking about their business than the candidate. Entrepreneurs need to have a clear vision of what they’re looking for in a…

3 Keys to Hiring the Right People Recruitment isn’t just something to consider when you’re ready to hire. You need to constantly be building your employer brand and staying on top of recruiting and hiring trends–and this is especially important for small businesses and startups. In order to attract quality candidates when you’re actually in…

What are the Global Recruitment Trends in 2015? An infographic by British recruitment firm Lucas Blake details the world in recruiting so far this year. In India, job boards account for 79 percent of quality hires, but in the Netherlands, it’s only 50 percent. Social media has made talent more accessible than ever, but that…

The Talent Imperative: Four Strategies Smaller Companies Can Use to Attract and Retain Talent It’s a job-seeker’s market, and that’s only expected to get more pronounced in the coming years. With this talent shortage, how are small- and medium-sized businesses supposed to compete, especially with tiny HR departments? Smaller companies can offer more growth and…

Thinking About High Performance: GPTW, Netflix and Amazon Amazon has been on everyone’s minds this week following the New York Times’ eye-opening investigation of their difficult work culture–80-hour work weeks, a lack of empathy for sick employees, employees sabotaging each other to save their own behinds. It’s easy to contrast Amazon with Netflix, which made…